For Chris Turner, co-founder of Thorough Brand, happiness is about feeling accomplished and at peace with where you are in life. It’s not about perfection or constant striving, but about reaching a place where dedication and persistence pay off, and you can take a breath to appreciate the journey.
Chris has always been someone who finds joy in the familiar energy of Nashville, especially at Opryland and Opry Mills, where the city’s charm and community spirit come alive. His success, both personally and professionally, is built on a foundation of dedication—a refusal to give up and a belief in sticking things through no matter how challenging they get. “Sticking to it,” he says, “is what separates success from failure.”
His heroes reflect this same level of discipline and pragmatism. Chris credits his father as a driving influence in his life and looks up to Colin Powell, whose unemotional, pragmatic leadership style inspires him to remain steady and focused no matter the situation. Those examples have shaped Chris’s own approach to business: deliberate, thoughtful, and grounded.
When reflecting on what he’d tell his younger self, Chris’s advice is simple but powerful: don’t get distracted. Stay true to yourself. That focus has allowed him to grow as a leader and co-founder, pouring his energy into building a brand that stands for quality and authenticity.
Thorough Brand is a reflection of Chris’s values—dedication, perseverance, and a commitment to staying true to one’s vision. His story is a reminder that success doesn’t happen overnight; it comes from consistency, clarity, and the willingness to trust yourself through every stage of the journey.
